Q1 2024 posed significant challenges for Meta ad accounts, even those managed by seasoned professionals. Despite efforts to replicate past successful setups, many encountered significantly increased CPAs and performance fluctuations, echoing the disruptions caused by the iOS 14 change in 2021.

In this article, we discuss our assessments formed from various testing outcomes and ad performances, offering insights into the evolving strategies necessary for success.

As the landscape of digital marketing continues to evolve, questions regarding the impact of Artificial Intelligence (AI) on Search Engine Optimization (SEO) are becoming increasingly prevalent. While some speculate about AI's potential to render traditional SEO practices obsolete, we at Jung Shin Design believe otherwise. Rather than supplanting SEO, AI is poised to revolutionize it, akin to the transformation witnessed in the graphic design industry with the advent of digital mediums.

If you've ever delved into advertising for your business on social media platforms like Instagram or YouTube, you're probably familiar with terms such as Reach and Impressions. In this article, we invite you to accompany us on a journey as we go over the significance of Reach and Impressions within the framework of your social media advertising strategy for 2024.